WeCosmoprof, Cosmoprof’s digital event scheduled for October 5-18, is expanding its range of business services by collaborating with Alibaba.com, the B2B marketplace part of the Alibaba Group.
 
For the duration of the initiative, the virtual pavilion WeCosmoprof x Alibaba.com will offer companies in the cosmetics industry an international showcase for the launch of their products, giving them the opportunity to connect with the over 20 million active buyers from 190 countries around the world currently on the platform.
 
Alibaba.com’s platform enables suppliers, brands, buyers and distributors to connect with the most suitable operators for their business activities. During WeCosmoprof, the digital pavilion of Alibaba.com will welcome both the Cosmoprof exhibitors and the brands registered on the online platform, offering the opportunity to forge relationships with stakeholders in new markets, thus increasing commercial potential and boosting conversions.
 
Changing How Business is Done
 
“WeCosmoprof is a business accelerator, allowing companies and operators to exploit all the beauty system’s potential on a global level,” explained Enrico Zannini, general manager of BolognaFiere Cosmoprof. “With the participation of Alibaba.com, we will guarantee wide-ranging international visibility to our exhibitors, increasing the number of new potential business partners and expanding their influence on new countries.”
 
Luca Curtarelli, head of business development with Alibaba.com Italy, added, “We are very proud of this collaboration with Cosmoprof, which represents a real revolution in our way of doing business. Two leading offline and online players team up to create business opportunities in the beauty industry that represents a key category for Alibaba.com. Our goal, in line with our mission ‘to make it easy to do business anywhere,’ is to create an environment in which Italian, European companies and global buyers can continue to develop and grow their businesses, despite this challenging period.”
 
Details and news about WeCosmoprof will be announced during the digital press conference scheduled for Tuesday, September 15.